Product Marketing for Small & Medium Business Printers

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During my internship at Brother, I created a website process plan that will be used when the new Brother website launches. To do this, I analyzed competitor and related industry websites of 30 different companies scoring each in areas of overall design, customer journey, and partner journey. With this information, I compiled a list of overall design trends, highlighted features of an exemplary website, and analyzed the Brother website for each of the categories. Once this part was completed, I created a mock Brother website using the highest scoring websites and trending styles as a guide.​​

In addition, I packaged and sent out dealer kits that contained print samples highlighting the quality of Brother printers to multiple sales representatives.