Pursuing a Bachelors in Business Administration with a focus on Marketing and Data Analytics

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Marketing 301 - Fundamentals of Marketing

• Gained insights into positioning, organizational and pricing strategies, as well as market segmentation. ​

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Marketing 422 - Advertising & Promo Strategy

• Developed effective marketing communication strategies based on an understanding of the characteristics of audiences; conceptual material from communications theory applied to advertising and other promotional problems.

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Marketing 412 - Marketing Research

• Learned basic techniques of marketing research, including problem definition, research design, survey construction, sampling, data collection, data analysis, and result presentation.

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SCH-MGMT 590S - Sustainable Supply Chains

• Explored practices that enable a company to reduce its
  environmental impact based on where the impact occurs in the supply chain: within the four walls of the company, at extended suppliers, in logistics, and at customer or use-phase.